Scotmid has become the first UK Costa Express partner to introduce the coffee chain’s reusable travel cups across stores.
The 200-site Scottish co-op society said the move reflected its ambition to reduce the use of single-use coffee cups at Costa Express machines located in its stores.
The stainless steel reusable cup have been made available to buy from all Scotmid tills and can fit both a regular and large-sized drink. The reusable cups are displayed at till points so they are visible to customers. They will also be advertised on digital screens.
Scotmid is incentivising shoppers by offering two coupons for two free hot breakfast rolls for every purchase of the reusable cup.
The retailer said it hoped the move would also encourage Scotmid customers to consider the small changes they could make themselves, to help reduce the amount of waste being generated from single-use items.
“We are continually looking for ways we can improve, enhance and expand our customer offering on many different levels,” said Scotmid head of food to go Danny Scobie.
“Providing more sustainable options for customers in store has been a key focus for Scotmid and, given our close working relationship with Costa Coffee, we are excited to be the first retailer in the UK to introduce these reusable coffee cups.”
Laurence Webb, sustainability lead at Costa Coffee UK&I, said: “Our customers believe passionately in being able to make choices that help them do their bit to protect the environment and we are excited to partner with Scotmid, selling Costa Coffee reusable cups, designed to fit within our Costa Express machines.
In addition to the sale of the reusable travel cups, the digital screens on all Costa Express machines look to encourage customers to think more sustainably and opt for a reusable cup when it comes to purchasing their favourite coffee.”
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