Seabrook Crisps has partnered with independent food and drink producers to launch the Food Heroes Lattice range.
Set to roll out this month, the trio of new flavours were created with Indian restaurant chain Akbar’s (Chicken Jalfrezi), craft ale maker Black Sheep Brewery (Steak & Ale), and charcuterie producer Three Little Pigs (Chorizo).
They will be available initially in 40g (rsp: 75p) and 120g (rsp: £1.99) bags, with the latter incorporating Seabrook’s ‘Peel & Share’ front.
“We’ve really done our homework in developing Food Heroes, to make sure it’s a credible, strong offer that taps into current trends,” said marketing director Kevin Butterworth.
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