Select & Save is hoping todouble its store numbers over the next three years.
The independent franchise operation, which currently has 110 stores trading under its fascia, has created a sales team to recruit retailers in the Midlands.
Greg Dockery was brought in as sales director at the end of 2009 to lead the expansion plan with the help of three sales recruitment managers. So far this year the team has recruited seven members and has eight stores "in the pipeline", which will be converted over the next three months.
"I don't see any reason why in the next two years we can't double the size of the group," said Dockery. "We have got the right retail package for new members and we aim to set the bar high and will select new members with this in mind.
"We have got some innovative ideas to attract independent retailers over the coming months, such as a free EPoS system."
The Nisa-Today's member's overall store numbers had fallen by 25 in 2009 as weaker stores dropped out, he added.
"Last year we had 128 stores but released some members as they were not reaching the required standards," he said. "The company has been quiet for a while but our new sales team has a lot of enthusiasm and energy."
Select & Save would succeed despite Tesco, Sainsbury's and other symbol groups aggressively competing in the convenience market, he added.
Select & Save was able to react more quickly than some of its bigger rivals, he claimed, and had an in-house shopfitting team that allowed retailers to convert to its fascia at a lower cost than its rivals.
"Every element of the Select & Save package is created by retailers for retailers and we can help them with every aspect of their business," he added.
Select & Save plans to continue its policy of competing on price with Tesco on a limited number of SKUs. The initiative had proved an effective way of increasing footfall, Dockery said.
The independent franchise operation, which currently has 110 stores trading under its fascia, has created a sales team to recruit retailers in the Midlands.
Greg Dockery was brought in as sales director at the end of 2009 to lead the expansion plan with the help of three sales recruitment managers. So far this year the team has recruited seven members and has eight stores "in the pipeline", which will be converted over the next three months.
"I don't see any reason why in the next two years we can't double the size of the group," said Dockery. "We have got the right retail package for new members and we aim to set the bar high and will select new members with this in mind.
"We have got some innovative ideas to attract independent retailers over the coming months, such as a free EPoS system."
The Nisa-Today's member's overall store numbers had fallen by 25 in 2009 as weaker stores dropped out, he added.
"Last year we had 128 stores but released some members as they were not reaching the required standards," he said. "The company has been quiet for a while but our new sales team has a lot of enthusiasm and energy."
Select & Save would succeed despite Tesco, Sainsbury's and other symbol groups aggressively competing in the convenience market, he added.
Select & Save was able to react more quickly than some of its bigger rivals, he claimed, and had an in-house shopfitting team that allowed retailers to convert to its fascia at a lower cost than its rivals.
"Every element of the Select & Save package is created by retailers for retailers and we can help them with every aspect of their business," he added.
Select & Save plans to continue its policy of competing on price with Tesco on a limited number of SKUs. The initiative had proved an effective way of increasing footfall, Dockery said.
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