Asda has announced that Sharon Osbourne, TV’s X-Factor judge, has been chosen to front a series of national television adverts, which will air from February 17.
The advertising campaign will feature Osbourne appearing with a number of real-life Mums, who will all talk about what it’s like to be a modern parent and how Asda is helping to make life easier for them.
“There was only ever one choice for the campaign,” said Chris Pilling, Asda’s marketing director. “Sharon’s a strong woman, a real-life mum and we believe our customers relate to her. They can see she really shares our view that everyone believes in the things mums stand for: caring, providing and coping.”
The advertising campaign will feature Osbourne appearing with a number of real-life Mums, who will all talk about what it’s like to be a modern parent and how Asda is helping to make life easier for them.
“There was only ever one choice for the campaign,” said Chris Pilling, Asda’s marketing director. “Sharon’s a strong woman, a real-life mum and we believe our customers relate to her. They can see she really shares our view that everyone believes in the things mums stand for: caring, providing and coping.”
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