Sharwood’s has added a range of Indian street food-inspired meal kits, table sauces and roti wraps.
The meal kits (rsp: £2.75/184g) and table sauces (rsp: £2.75/120g) each come in four flavours: Tandoori Tikka Sizzler, Spicy Masala Sizzler, Masala Tikka Sizzler, and Shashlik Tikka Sizzler.
Each meal kit contains a seasoning sachet, its corresponding sauce and a mango chutney drizzle, which can be added to vegetables or a choice of protein.
A pack of four soft roti wraps (rsp: £1.95) completes the lineup.
The range aimed to “shift consumer perceptions of Indian meals” by “broadening occasions throughout the week and time of day”, said Sharwood’s owner Premier Foods.
It has launched exclusively into Tesco, with a wider retail rollout planned for next year.
“We know consumers want to recreate the street food meals they’re eating when out and about, but currently there is little choice on shelf beyond more traditional options,” said Premier Foods global marketing director for cooking sauces Andrey Sokirkin.
“Our new range offers consumers a modern and versatile way to enjoy Indian food – packed with punchy flavours and with a more concentrated finish than a traditional curry.”
It comes after Sharwood’s added a range of two-step curry kits designed for “less confident cooks” in September.
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