The Marine Conservation Society has launched a new guide to help consumers identify sustainable fish when shopping in supermarkets.

The Good Fish Guide, which can be accessed on www.goodfishguide.org.uk, offers a mixture of fish buying advice and recipe ideas, and acts as a slimmed down, simplified version of the MCS's existing Fishonline website, which is typically used by chefs and industry professionals. In addition, the MCS has updated its pocket-size fish guide, which is designed to be used on the go and now includes questions shoppers should ask in-store if retail labels are not informative enough.

The MCS said the new guides would make it easier for consumers to try "something new" rather than simply opt for the UK's most popular fish and seafood species tuna, cod, salmon, prawns and haddock. "They also reveal the best choices for many of those traditional species, such as farmed prawns, salmon, cold water prawns and Scottish North Sea Haddock, which have either been farmed organically or caught from sustainable or certified fisheries," the organisation added.

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