The Nederburg range of premium South African varietals is being relaunched in the UK with new packaging by the Stellenbosch Farmers' Winery. The wines are distributed by Caxton Tower and are priced between £4.99 and £5.99.
One of the west's most well known local brewers, Smiles of Bristol is going into wider distribution in the off-trade. It has signed a deal with Birmingham based Aston Manor to sell its beers in take home. Heritage (5.2% abv) and Best (4.1% abv) will be available in 500ml bottles.
Scottish Courage has redesigned the 275ml and 500ml bottles of its leading Scottish lager Tennent's. The new clear glass bottles are going into trade this month supported by merchandising and a new press campaign.
A stronger (4.7% abv) Export range extension has been introduced for Woodpecker cider by HP Bulmer. The brand will be sold in 330ml bottles.
Plymouth Gin has been presented with an accolade for marketing excellence by the Chartered Institute of Marketing. The brand recorded sales increases of 380% last year on a minimal marketing budget.
Charles Wells is basing a press and poster campaign for Bombardier Bitter around St George's Day on April 23. It is hoping to make the day as big a celebration as St Patrick's Day is in Ireland.
The Cuban rum Havana Club has become one of the few spirit brands to sell more than one million cases worldwide. It is now one of the top 100 spirits and its sales grew by 25% last year.
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