Scottish Courage is flagging up its sponsorship of Grand Prix motorsport with the introduction of a limited edition shaped can which highlights a chequered flag. It has listings in Sainsbury, First Quench, Dillons and B2.
Safeway has signed an exclusive deal to sell Signé champagne which has been produced jointly by Australian winemaker Andrew Garrett and Nicolas Feuillatte's winemaker Jean-Pierre Vincent.
A new long necked bottle has been introduced for WKD, the alcoholic Iron Brew from Beverage Brands. The brand is one of the top performers in the flavoured alcoholic drinks sector and retails at £1.09.
The 1997 Orange Vineyard Chardonnay from Australian winery Rosemount has won the trophy for the best chardonnay at the Challenge International du Vin in France. The Prix d'Excellence trophy was presented at Vinexpo.
A tactical campaign based around the solar eclipse is being introduced for the Mexican beer Sol. This features PoS and advertising on MTV from July.
As part of Caxton Tower's support of the leading Australian wine Jacob's Creek the brand is tobe the official wine sponsor of Cowes Week for the third year. It will be widely available onthe Isle of Wight during the sailing regatta and a sampling trailer will be brought in. The brand's banners, flags and posters will be used throughout the island.
Halewood International is spending £1m on its alcoholic fruit drink Caribbean Twist. A poster campaign begins at the end of this month and this will be backed by press advertising. The company has also added a watermelon variant to the range, which features orange, pineapple and pina colada.
Whitbread is undertaking its third summer of film themed activity for Stella Artois. Stella Screen 99 features 70 films and includes sponsorship on Channel 4, outdoor screenings, media coverage in film and lifestyle magazines and on independent radio, 48 hour long showings of cult classics and regional previews.
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