Imperial Drinks Company is extending its Raw Spirit Mix range with Hi Energy, a 5.5% abv clubbers' drink mixing vodka, taurine, caffeine and creatine.
Two tv ads in the How RefreshingHow Heineken campaign have been unveiled by Whitbread. In one a Glaswegian tells his dad he is gay and gets the response That's OK son, it is the '90s'. In the other a man who misses a train finds it coming back to get him.
Carlsberg-Tetley is supporting the launch of a web site for Tetley's Bitter with an online campaign focusing on being official beer of the England Rugby team (www.smoothlydoesit.co.uk).
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