Distributor SHS Sales and Marketing has added household brands Vileda and Zip to its portfolio.

SHS takes on sales and distribution of Vileda through convenience and wholesale, and Zip firelighters across all UK trade channels.

These “significant wins” in the household category supported the distributor’s vision to become the supplier of choice for any brand, said MD Marcus Freer.

Other brands in the SHS portfolio include Marigold and Finish.

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