A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris Lewis said: "Sour Apple is the most popular and Orange has been introduced as a refreshing fruity flavour for the summer. "Sidekick has gone down a storm since launch and we will continue to innovate and introduce new flavours to ensure we maintain our position as the biggest selling shot drink in the UK." The 20% abv schnapps drinks are sold in a unique 30ml plastic shot glass that will fit on the side of a pint. {{DRINKS }}

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