Nestlé is set to stir up competition in the long-serve yogurt drinks market with its own launch into the sector.
The move follows last week’s revelation in The Grocer that Müller is also planning an assault on the category.
Nestlé’s Ski Stopgap is being rolled out nationally following a successful trial in Tesco, which could lead to three major brands - Stopgap, Yoplait Dairy Crest’s Yop and Müller’s offering - doing battle in the emerging category. Stopgap will go into Tesco Express later this month and then into other multiples, c-stores and forecourts from the summer. Available in three variants - Berry Mix, Tropical
and Honey & Banana - the brand is being marketed as a breakfast alternative and an on-the-go snack with a mix of low fat yogurt, cereal and fruit.
The 250g bottles have been merchandised alongside standard yogurts and in front of store chillers at an rsp of 99p.
Nestlé Chilled senior brand manager Amanda Routledge said the company was confident the newcomer would carve out a loyal fan base. “It has been performing well, with sales increasing each week.”
The move follows last week’s revelation in The Grocer that Müller is also planning an assault on the category.
Nestlé’s Ski Stopgap is being rolled out nationally following a successful trial in Tesco, which could lead to three major brands - Stopgap, Yoplait Dairy Crest’s Yop and Müller’s offering - doing battle in the emerging category. Stopgap will go into Tesco Express later this month and then into other multiples, c-stores and forecourts from the summer. Available in three variants - Berry Mix, Tropical
and Honey & Banana - the brand is being marketed as a breakfast alternative and an on-the-go snack with a mix of low fat yogurt, cereal and fruit.
The 250g bottles have been merchandised alongside standard yogurts and in front of store chillers at an rsp of 99p.
Nestlé Chilled senior brand manager Amanda Routledge said the company was confident the newcomer would carve out a loyal fan base. “It has been performing well, with sales increasing each week.”
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