Procter & Gamble plans to extend its Pantene haircare brand by launching new products which use the kind of technology and treatments that are normally used in skincare products.
The Pantene Pro- V Essentials range includes four leave-in hair treatments (overnight renewal, hair revival, natural body booster, daily strengthener), a leave-in scalp treatment (scalp therapy), and two rinse-out intensive treatments (ultimate hair therapy, instant moisture boost).
The range will roll out across Europe from April.
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