Skinny fits for Emmi's low-cal Caffè Latte rebrand

Emmi is rebranding its low-calorie Caffè Latte Light chilled coffee to Caffè Latte Skinny.

The move brings the ready-to-drink product into line with coffee shops, where drinks made with skimmed milk are referred to as ‘skinny’.

Caffè Latte Skinny will roll out in January, retaining its rsp of £1.29. Emmi’s RTD coffee range is currently stocked by Tesco, Asda, Morrisons, Sainsbury’s, Waitrose, The Co-operative Group and independents.