Smirnoff president Kim Manley has been lured to Allied Domecq Spirits & Wine to take up the board position of chief marketing officer. Manley had been with Smirnoff since January 1998.
Previously he was marketing director of UDV Australia for three years following a multinational career in sales and marketing for fashion, textiles and consumer electronics.
Philip Bowman, chief executive of Allied Domecq, said: "We are delighted to welcome Kim to our team. He has a proven record of success in product innovation and the marketing of premium brands."
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