Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign.
The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when he would rather watch football.
Philip Gladman, marketing director for Smirnoff at Diageo, said: " As clear as your conscience' has been a tremendously successful campaign for Smirnoff Ice and we are confident that consumers will enjoy this new execution."
{{MARKETING }}
The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when he would rather watch football.
Philip Gladman, marketing director for Smirnoff at Diageo, said: " As clear as your conscience' has been a tremendously successful campaign for Smirnoff Ice and we are confident that consumers will enjoy this new execution."
{{MARKETING }}
No comments yet