Employees' fantasies of cutting their boss down to size are the central theme of the latest Smirnoff ad.
The latest in the If Smirnoff made' series goes on air tonight (Saturday) during The Premiership with Des Lynam.
It shows what might happen if the autocue corrupted the boss's speech at a company conference.
This is the first shot in Guinness UDV's £4m Christmas push for the vodka brand leader. The ad will run for two weeks and will be followed by cinema advertising.
An outdoor poster campaign is being planned for December.
{{DRINKS }}
No comments yet