Whitworths has teamed up with Del Monte to launch a dried fruit snack range under the Fruitini brand. It is the company's first branded launch since its management buyout in May, and the second range under Del Monte's Fruitini banner. The first ­ dessert fruits ­ have been around for 10 years. The new addition will initially comprise two varieties in 40g packs ­ dried pineapple, papaya with orange cranberries and dried pineapple, apricots with melon. Both are aimed at young children and their parents. Marketing support will emphasise the snacks healthy positioning. The snacks come in outers of 24. Rsp: 39p. {{MARKETING - P&P }}

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