British petcare startup Sniffe & Likkit has added brace of SKUs to its gifting range for dogs.
Launched in time for Mother’s Day and Easter, Inn The Dog House is a gift set of grooming products: Fragrant Fur Coat shampoo, Wippets wipes, Give a Dog a Cologne fragrance spray and Scent Something Nice scented hanging sachet (rsp: £17).
It has rolled out alongside Paw Kit Treat Tin (rsp: £10), a metal tin of snacks, which were “made from a natural and healthy balance of sweet potato and chicken liver” said Sniffe & Likkit.
The new products – available from Pedigree Wholesale and sniffeandlikkit.com – tapped “the fact that, with dogs being treated as an important and equal member of the family, they’re just as likely to be gifted as anyone else” the brand said.
They boost Sniffe & Likkit’s gifting lineup, which features the likes of Scent-a-Message scented greetings cards, Glove my Dog bamboo towel and Woofpack travel bag.
“People love bringing gifts for a dog, especially if they think it’ll miss out on a celebration or gifting occasion,” said Sniffe & Likkit co-founder Lee Sargent. “It’s all part of the lovely humanisation of dogs and a recognition of just how important they are to a home.”
Suffolk’s Sniffe & Likkit made its grocery debut in October 2020 with dog grooming products inspired by the fine fragrance and personal care categories. All its grooming products are pH balanced for dogs’ skin and fur.
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