Snowflake, the chocolate treat which controversially propelled television presenter Anthea Turner to even greater fame, is to get its long-awaited relaunch this month. The milk and white chocolate snack ­ a twist on the enduring Flake ­ hit the headlines last year after Ms Turner and new husband Grant Bovey were seen munching Snowflakes in exclusive pictures of their wedding for OK! Magazine. Ms Turner was understood to believe she had been tricked into a publicity stunt. Cadbury's said that its product give-away tie-in with OK! magazine and the subsequent press coverage was worth £2m. But the snack was then withdrawn as demand outstripped supplies. The brand rolls out again on September 10 backed by a £3m campaign including three weeks of TV advertising, two weeks of Coronation Street credits and a Snowflake covermount on 1.3 million copies of a national newspaper supplement. The product will hit shelves in two pack formats ­ a single countline with an rsp of 35p, and also in packs of four. {{MARKETING - P&P }}

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