Somerfield has launched its Funky Food Factory children’s food brand following trials in pilot stores.
Marketing brand controller Nicholas Hall said 20 products would be rolled out by Christmas and a further 40 next year.
Somerfield has taken guidance from the Hyperactive Children’s Society on the range, which is aimed at five to 12-year-olds. Hall said: “Price points are good value and we will be actively churning the range in line with demand.”
Marketing brand controller Nicholas Hall said 20 products would be rolled out by Christmas and a further 40 next year.
Somerfield has taken guidance from the Hyperactive Children’s Society on the range, which is aimed at five to 12-year-olds. Hall said: “Price points are good value and we will be actively churning the range in line with demand.”
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