Good old Somerfield has come top in the taste stakes again with its latest wheeze.
The chain's Headington store in Oxford has given out thousands of saucy door hangers to student halls of residence in a bid to do a little local marketing.
The students at Brookes University in Oxford are now the proud owners of handy recipe cards with money-off vouchers and details of their local Somerfield's opening times. The easy-to-follow recipes include student favourites like Chicken and Leek Casserole and Cottage Pie with the saucy slogans Mince' and Great Breasts'.
Store manager Colin Sheriff said: "We have geared our range to attract the local student population and we also employ around 40 students in the store.
"Students have a particular sense of humour and I think these tongue-in-cheek messages will appeal to them. I expect that these door hangers will become a collectors item."
{{COUNTERPOINT }}
No comments yet