Rowntree’s ice lollies are being expanded with a Sour Pastilles line based on the confectionery launched last year.

Rolling out next month from R&R Ice Cream, the lollies will come in packs of eight (rsp: £2.49) containing three flavours - sour cherry, apple and pineapple. The Sour Pastilles confectionery hit £3.8m in sales in its first nine months on shelf [SymphonyIRI 31 December 2011].

The company is also expanding Fab, the UK’s number one ice lolly brand [Nielsen 52 w/e 24 December 2012], by making the limited-edition apple & blackcurrant launched last year a permanent line. An exclusive range of Mr Men and Little Miss lollies roll out to Tesco next month.

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