Haribo is adding a “super sour treat” to its portfolio to cash in on growth in sour confectionery.

Super Sour Monsters, available now in 160g bags (rsp: £1.12), have a sour flavour embedded within the jelly as well as the usual sour sugar coating. They would give consumers a more “intense, longer-lasting sour sensation”, said brand manager Katy Clark.

“Super Sour Monsters is a unique extension to our portfolio and offers an even sourer treat than our Sour Strawbs, Sour Cherries and Tangfastics ranges,” Clark added.

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