Liqueur brand Sourz has added a new flavour to its permanent line after the drink achieved strong sales in an exclusive limited edition run in Asda last September.

The new variety, Sourz Spirited Mango (rsp: £14.40/70cl), was picked by fans as part of a Facebook poll last year.

The brand is planning to introduce NPD throughout the year and will roll out an integrated summer marketing campaign as part of a £9m investment to attract new drinkers to the category.

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