Southern Comfort is revamping its lemonade & lime premix cans to align the tipple with the recently overhauled core brand.
The new look, which is being rolled out next month, emphasises Southern Comfort's New Orleans heritage and follows hot in the heels of the similar changes made to the Southern Comfort bottle in May.
"The new packaging for the cans brings our whole portfolio look and feel into line," said Jamie Butler, brand manager for the Bacardi Brown-Forman spirit.
"We are immensely proud of our product and the brand's New Orleans heritage, and wanted to bring this to life as effectively as possible across our portfolio."
Mimicking the bottle design, the new look pre-mix can features a gold-coloured embossed image of a more modern scene of the French Quarter.
The new look, which is being rolled out next month, emphasises Southern Comfort's New Orleans heritage and follows hot in the heels of the similar changes made to the Southern Comfort bottle in May.
"The new packaging for the cans brings our whole portfolio look and feel into line," said Jamie Butler, brand manager for the Bacardi Brown-Forman spirit.
"We are immensely proud of our product and the brand's New Orleans heritage, and wanted to bring this to life as effectively as possible across our portfolio."
Mimicking the bottle design, the new look pre-mix can features a gold-coloured embossed image of a more modern scene of the French Quarter.
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