Spar is looking to maximise distribution of its core own label range under a new “customer-focused initiative” called Spotlight.
The symbol group told The Grocer that the Spotlight project consisted of a product list made up of more than 100 lines that highlighted “great sellers in stores, fulfiled key customer needs, and delivered shopper value for money”. The products span all categories.
It said the project was focused on increasing own-label penetration, as well as overall category growth and commercial delivery.
Speaking at the Blakemore Trade Partners Spar retail show in Telford last month, Spar UK MD Louise Hoste said: “Spotlight is trying to bring together our real core products. We focused on 125 products that are the best sellers and will deliver true profit in your stores.
“The Spar brand is how we will get true loyalty to our customers because by having a credible and prominent Spar range, it can help to develop your offer and value, but also loyalty with your customers.”
Over the past year, Spar has introduced 50 new own-label lines. It launched a new range of own-label household cleaning and paper products under its Spar Home+ label. It consisted of 12 lines, including: thick bleach, washing-up liquid, fabric conditioner, antiseptic disinfectant, liquid toilet cleaner, antibacterial wipes and cleaner spray, multi-surface trigger spray and dishwasher tablets.
It also launched a new own-brand petfood range under the Spar International label called Spar No1. The new range consisted of five wet catfood SKUs and five wet dogfood SKUs, designed to support the existing pet products in the Spar range.
It said the new range would bolster the existing range of five SKUs by offering shoppers more choice in the category.
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