Spar has unveiled a new bread recipe and revamped packaging for its own-brand sandwich range as part of a quality improvement drive.
Following weeks of market insight, feedback and development, the convenience chain has reformulated eight of its sandwich lines with softer and better quality bread.
It has also improved the provenance of products such as free-range eggs, and pole & line caught tuna, which is clearly displayed through icons on the packaging.
Spar has also created a larger window, a “modern” background that differentiates according to flavour, and a range of different designs for limited-edition sandwiches and deep-fill variants.
Own-label sandwiches are currently worth over £7m in sales per year, with retailers who stock them expected to make around £20k in incremental retail sales per year.
“With food to go performing so well, Spar retailers have a big opportunity to grow footfall and spend - especially with younger shoppers, who buy a lot of food to go,” said Spar UK brand manager Olivia Basten.
“Alongside this growth in the food-to-go market, sandwich packaging is continually evolving, as retailers look to draw customers in. Our new design shows the breadth within the range and improves our sandwich quality and provenance for customers.”
The new lines follow a wider revamp of Spar’s own-label range. In September, Spar added several new wines to boost its own-brand offer.
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