Spar plans to trial instore touchscreen ‘community’ kiosks enabling customers to access products, services, and discounts on admission to tourist attractions.
The kiosks, from start-up company Touch-2-Save, will drive footfall and enable retailers to earn commission on any sales made through the kiosk, said Spar retail controller Barry Wallis. They also represented a unique opportunity for suppliers to get contact details from interested consumers who register on the site and can be contacted directly - an invaluable tool from a marketing perspective, he added. Likewise, Spar retailers would not have to take any payments or handle any goods bought.
The kiosks, which are about the same size as an ATM and are free to retailers and customers, should be in selected stores before Christmas. They will also provide advice on social issues such as housing and education.
The kiosks, from start-up company Touch-2-Save, will drive footfall and enable retailers to earn commission on any sales made through the kiosk, said Spar retail controller Barry Wallis. They also represented a unique opportunity for suppliers to get contact details from interested consumers who register on the site and can be contacted directly - an invaluable tool from a marketing perspective, he added. Likewise, Spar retailers would not have to take any payments or handle any goods bought.
The kiosks, which are about the same size as an ATM and are free to retailers and customers, should be in selected stores before Christmas. They will also provide advice on social issues such as housing and education.
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