Potted fruit brand SPC Nature’s Finest is expanding into home baking with three fruit fillings.

Launching in Sainsbury’s next month, the ambient Pie Perfection range comprises Morello Cherry, Bramley apple and Bramley Apple & Blackberry fillings, sold in a 370g pouch (rsp: £1.69) featuring a fruit-shaped window. Each pack contains at least 50% fruit, and the Bramley apples are sourced from the UK.

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