Greene King is putting more emphasis on multipacks for its best selling Old Speckled Hen and IPA brands.
Old Speckled Hen will be available in three bottle boxes for the rest of the year. IPA will be available in 12 packs all year round and a 24 pack will be available pre-Christmas.
Old Speckled Hen is backed by instore promotions and national press advertising and IPA has a £2m budget which includes TV and poster ads.
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