Kraft Foods is hoping to steal market share from Kerry Foods’ Brunchettas with its own snacking range, launched under the Philadelphia cheese brand.
Philadelphia Splendips is a three-strong range, targeting the women’s lunchbox market, with three separate items in each.
There are two savoury variants - Chives, with chive crackers, reduced fat chive Philadelphia and a tomato chutney dip; and Nachos, which consists of nachos, reduced fat Philadelphia and a mild salsa dip (rsp: £1.15 for 85g). A sweet variant, Cheesecake, has mini-digestive biscuits, reduced fat cheesecake Philadelphia and a raspberry coulis (rsp: £1.15 for 83g).
A £6m advertising campaign will support the brand over the next 12 months, kicking off in October with a new TV advert.
Chives contains 160 calories and 4.4g of fat, Nachos has 150 calories and 6.5g of fat and Cheesecake has 196 calories and 6.9g of fat per serving.
Sarah Petts, communications manager, said: “Women want a snack that is tasty and filling, as well as low in fat and calories.”
Philadelphia Splendips is a three-strong range, targeting the women’s lunchbox market, with three separate items in each.
There are two savoury variants - Chives, with chive crackers, reduced fat chive Philadelphia and a tomato chutney dip; and Nachos, which consists of nachos, reduced fat Philadelphia and a mild salsa dip (rsp: £1.15 for 85g). A sweet variant, Cheesecake, has mini-digestive biscuits, reduced fat cheesecake Philadelphia and a raspberry coulis (rsp: £1.15 for 83g).
A £6m advertising campaign will support the brand over the next 12 months, kicking off in October with a new TV advert.
Chives contains 160 calories and 4.4g of fat, Nachos has 150 calories and 6.5g of fat and Cheesecake has 196 calories and 6.9g of fat per serving.
Sarah Petts, communications manager, said: “Women want a snack that is tasty and filling, as well as low in fat and calories.”
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