Quaker is swelling the ranks of its successful Snack-a-Jacks range with a new sub-brand of potato and rice-based offerings called Spudz.

n Rolling out next month, the new lines will be supported by a £5m marketing campaign.

n The three savoury flavours are aimed at men and children and advertising is likely to highlight this, along with a ‘baked not fried’ health tag.


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