Morrisons continues to dominate the fascia chart this week with the same share as last week ­ 29%. Sainsbury and Asda have both moved up the chart from positions three and five to two and three respectively while Safeway and Tesco have dropped. Cadbury's maintains its position at the top of the brand chart with Nestlé once again closing the gap slightly at number two, now standing 11 percentage points behind. Multibuy promotions continue to be strong for these brands in store along with price promotions. Walkers has made strides this week with a move from number eight to number three and there has been good use made of off-fixture displays to highlight the promotions. The bottom half of the brand chart is full of new entries, including Carlsberg, Pepsi and Mr Kipling. Carlsberg uses floor stacks to highlight a variety of price promotions while Mr Kipling has multibuy offers positioned on gondola ends and off fixture displays. In the category chart alcoholic drinks and confectionery remain in the top two positions, although alcoholic drinks has stretched its lead even further and stands a full 14 percentage points ahead. The category is supported by Stella Artois and Carlsberg which appear in the brand chart. In addition there is also activity on brands such as San Miguel, Smirnoff and Gordon's Gin. Price promotions are most commonly in place and extra promotional space ranges from gondola ends to floor stacks. Alcoholic drinks also has the highest proportion of floor stacks of any category. Health and beauty and culinary enter the chart at positions four and five respectively. Alcoholic drinks also continues as the dominant category in the own label chart standing three percentage points ahead of household at number two. Soft drinks and frozen are new entries at positions four and five. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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