The fascia chart remains stable this week in terms of positioning, with Morrisons, Safeway and Tesco making up the top three.
Morrisons has pulled further ahead with a wide range of beers and lager on price promotion on floor stacks.
Safeway is particularly strong on cakes and biscuits with a multitude of offers on boxed and tinned biscuits aimed at the Christmas market.
Alcoholic drinks continues to pull further ahead of the field in the category chart standing 13 percentage points ahead of confectionery at number two.
There is an increasing number of wines and spirits on promotion with Bacardi, Famous Grouse and Courvoisier among them.
This is once again backed up by a large number of feature displays on beers and lagers.
Confectionery continues at number two and cakes and biscuits comes in as a new entry at number three, pushing frozen and soft drinks down one place to numbers four and five respectively.
Stella Artois leaps ahead in the brand chart coming from number three last week. Stella focuses upon price promotions and is commonly featured on floor stacks.
Cadbury's and Nestlé both slip down by one place while Grolsch moves up five places to number four. There are four new entries, these being Jacob's, Birds Eye, Kellogg's and Pepsi. Jacob's success is based upon Family Circle biscuits and cheese biscuits.
In the own label chart positions one and two remain stable with frozen and household.
Cakes and biscuits moves up from number four increasing its share of the market by four percentage points.
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Morrisons has pulled further ahead with a wide range of beers and lager on price promotion on floor stacks.
Safeway is particularly strong on cakes and biscuits with a multitude of offers on boxed and tinned biscuits aimed at the Christmas market.
Alcoholic drinks continues to pull further ahead of the field in the category chart standing 13 percentage points ahead of confectionery at number two.
There is an increasing number of wines and spirits on promotion with Bacardi, Famous Grouse and Courvoisier among them.
This is once again backed up by a large number of feature displays on beers and lagers.
Confectionery continues at number two and cakes and biscuits comes in as a new entry at number three, pushing frozen and soft drinks down one place to numbers four and five respectively.
Stella Artois leaps ahead in the brand chart coming from number three last week. Stella focuses upon price promotions and is commonly featured on floor stacks.
Cadbury's and Nestlé both slip down by one place while Grolsch moves up five places to number four. There are four new entries, these being Jacob's, Birds Eye, Kellogg's and Pepsi. Jacob's success is based upon Family Circle biscuits and cheese biscuits.
In the own label chart positions one and two remain stable with frozen and household.
Cakes and biscuits moves up from number four increasing its share of the market by four percentage points.
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