buyer, Budgens Our Christmas and Easter strategies are similar. For Christmas we plan to have fewer SKUs (stock keeping units) and concentrate on key lines with proven sales. There'll be a limited number of new products, mostly from the major brands such as Cadbury, Nestlé and Mars, and fewer novelty lines. Easter will also have fewer SKUs. Again, we're concentrating on key lines, maximising the availability with big, bold displays. There will be less space for novelties and peripheral lines. We think having 20 SKUs with a single facing for each is messy and unnecessary. How much choice do you need with countline eggs? Cutting the range to 10 products with two facings each will have more impact, particularly when people often buy at the last minute. We're negotiating deals at the moment. We expect to offer a multi-buy deal on countline eggs, such as two for £5. And some quite sharp retail price points on key lines, such as adult eggs for £4.99. Premium eggs will be concentrated on the £9.99 price point. We won't be having many eggs above this price, maybe one or two at the most. {{FOCUS SPECIALS }}

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