Pop band Steps is lining up with cartoon stars Butt Ugly Martians to join Heinz' range of character pasta shapes for kids. The new products also include licences for TV shows Sabrina the Teenage Witch and Fetch the Vet. All are aimed at three to 10-year-olds. Butt Ugly Martians is the most popular boys' TV show for five- to nine-year-old boys, with Sabrina winning 34% of four- to nine-year-old girl viewers. Brand manager Stuart Burns said it was important to amass a portfolio of character licences that appealed to both boys and girls. Rsp: Butt Uglies, Steps and Sabrina 400g, 43p; Fetch the Vet 205g, 33p. {{MARKETING - P&P }}

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