A new specialist meat counter, a partnership between a local butcher and multiple retailer, has been launched.
Sainsbury and West Country-based master butcher Steve Turton are now offering customers to the retailer's Torquay and Exeter stores the chance to buy locally sourced fresh beef, pork and lamb.
The Steve Turton Selection branded meat counters are also likely to be rolled out to a further eight stores in Devon, Cornwall and Somerset.
Turton said: "We know that everything on our fresh meat counter can be traced back to the local farm."
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