for kicks Walkers has teamed up with sticker producer Merlin's to kick off an in-pack Premiership football promotion. More than 100 million two-sticker packs will be thrown into bags of Quavers, Monster Munch, French Fries, Cheetos, Squares, 3Ds and new Footballs, with the company promising a one in three chance of getting stickers in standard bags. Each sticker features a Premiership footballer and is designed to be stuck into a Merlin's Premier League album. There will also be 80 exclusive Walkers Merlin's mini stickers to go in the album's 12-page pull out section. The promotion will kick off on February 25 for 16 weeks, backed by a £500,000 ad campaign on kids' TV as well as point of sale material. Trade marketing manager Cath Painter said she expected the promotion to be bigger than last year's Pokémon tazos giveaway, which grew the Walkers Snacks portfolio by 20%. {{P&P }}

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