Andrew Stokes has become export sales manager of Walkers Shortbread after 23 years at Premier International Foods group.
Stokes spent all but six years of that time with its Chivers Hartley arm, becoming general manager of marketing and export.
He said: "It is refreshing to be joining a company with such a unique commitment to its people and to exporting.
"Walkers is really the icon of export as export accounts for over 45% of turnover."
Stokes will take over from Iain Armour who is to retire after 28 years with the company. After six years in home sales, Armour took responsibility for Walkers' export business from 1979.
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