Though Morrisons remains at the top of the chart, competition has become increasingly fierce with the four leaders standing within six percentage points of each other.
In addition Sainsbury and Somerfield, in positions five and six, are just two percentage points apart, with Somerfield increasing its presence this week. Asda and Safeway both move up the chart and are particularly strong on alcoholic drinks  Safeway features promotions on floor stacks while Asda focuses on gondola ends.
After the stability of last week, there is more movement in the category chart. Alcoholic drinks does remain at number one and has consolidated its position by increasing its lead to eight percentage points. Household is the only category to move up the chart this week and the category is dominated by price promotions, although there are numerous extra fill offers on a variety of branded toilet rolls.
In the brand chart Nestlé °ulls further ahead retaining the number one spot. Stella Artois has stormed up the chart from number eight to take second place while Birds Eye moves up to number four. There are three new entries this week, Grolsch, Dairylea and Walkers coming in at five, nine and 10 respectively. Grolsch most noticeably uses multibuy offers as does Dairylea while Walkers is frequently featured on gondola ends and side stacks.
In the own label chart household has to share the top spot with soft drinks which moves up from number four. Frozen is in third place but has increased its share. Cakes and biscuits moves up to number four, leaving space for health and beauty to come in as a new entry at number five.
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In addition Sainsbury and Somerfield, in positions five and six, are just two percentage points apart, with Somerfield increasing its presence this week. Asda and Safeway both move up the chart and are particularly strong on alcoholic drinks  Safeway features promotions on floor stacks while Asda focuses on gondola ends.
After the stability of last week, there is more movement in the category chart. Alcoholic drinks does remain at number one and has consolidated its position by increasing its lead to eight percentage points. Household is the only category to move up the chart this week and the category is dominated by price promotions, although there are numerous extra fill offers on a variety of branded toilet rolls.
In the brand chart Nestlé °ulls further ahead retaining the number one spot. Stella Artois has stormed up the chart from number eight to take second place while Birds Eye moves up to number four. There are three new entries this week, Grolsch, Dairylea and Walkers coming in at five, nine and 10 respectively. Grolsch most noticeably uses multibuy offers as does Dairylea while Walkers is frequently featured on gondola ends and side stacks.
In the own label chart household has to share the top spot with soft drinks which moves up from number four. Frozen is in third place but has increased its share. Cakes and biscuits moves up to number four, leaving space for health and beauty to come in as a new entry at number five.
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