The Stowells of Chelsea wine brand is being backed by a £1.5m media campaign which runs from now until October. The campaign, which is part of a £9m marketing budget for the brand this year, is running in national newspaper weekend supplements and consumer magazines. Some of the ads were seen last year and a number of new ones have been created. Senior brand manager Clare Griffiths said: "Stowells offers quality and consistency and we have identified the brand with everyday drinking occasions." Stowells is the fourth biggest wine brand in the UK off-trade [ACNielsen] with 26 wines from 10 countries in the range. Most are available in three litre bag in boxes and 12 of them are now in 75cl bottles. Further styles, more innovation and a number of promotions are being planned for the rest of the year. {{DRINKS }}

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