Kraft's latest cheese snack launch is a countline version of kids snack Dairylea Strip Cheese. The new version is a twin pack and contains the same product as the original four pack. It will be price marked 39p at launch to drive trial (it usually costs 49p). Strip Cheese will be backed by a £2m TV advertising campaign from April and running in bursts throughout the year. Doug McGowan, trading controller at Kraft Jacobs Suchard, said: "The two finger format works superbly for confectionery in convenience stores because it offers the right amount for an individual snack on the hoof." {{P&P }}

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