Subway is rolling out a new restaurant design to improve customer convenience and perception of the brand.
The new design will include self-serve kiosks and screens to notify customers when orders are ready.
New kitchen displays will streamline operations for staff.
The chain said it was going big on digital improvements as well as “attracting guests and building pride” around the Subway brand, with the new format created to improve customers’ enjoyment of their surroundings.
It will feature “vibrant décor” including wall graphics, localised messages and signage, more lighting and warmer wood tones.
In concept testing, guests said the new design significantly increased their likelihood to dine in and visit Subway restaurants again, according to the company.
Over 20,000 restaurants worldwide have been remodelled since Subway’s previous redesign, called Fresh Forward, in 2017.
The UK will be one of the first seven markets in which the new design – called Fresh Forward 2.0 – will be trialled, along with the US, Germany, France, Saudi Arabia, Panama and Australia.
“When Subway first launched Fresh Forward, it was more than just a remodel, it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” said Subway global chief development officer Mike Kehoe.
“Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to futureproof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.
“Each restaurant design has represented a significant milestone for Subway, leading us to where we are today. Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront.”
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