PepsiCo is expanding its Copella juice brand into the lemonade market with two new lemon and apple blends.
Copella Apple Lemon-ade and Copella Pink Lemonade will roll out from 18 April in 330ml (rsp: £1.28) and 750ml (rsp: £1.77) formats.
PepsiCo is hoping the products will build on the success of its Winter Warmer spiced apple juice. “The summer lemonade is the flip of that,” said PepsiCo general manager David Murray.
In May, PepsiCo is extending its single-origin juice line-up with a Valencia orange and a mandarin-flavoured juice that will join its Sanguinella juice under the Single Source banner.
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