AG Barr has given its Sun Exotic portfolio a facelift.

Rolling out next month, the packs feature a new look designed to be “vibrant and modern” and provide consistency across the brand’s still and sparkling variants.

The range, which comprises Tropical, Pineapple & Coconut and Citrus Twist flavours, would tap into a growing thirst for exotic flavours, said head of marketing Adrian Troy, adding that retail sales of Sun Exotic were about £15m.

Topics