The Sunsilk range of shampoos and conditioners is getting a £6.5m restyle from next month, with updated packaging and new advertising support.
All the shampoos and conditioner variants are switching to 200ml tubes in a bid to create a united brand identity. The price is £1.99.
Marketing activity will take the form of TV and press advertising in women's magazines from June.
Steve Kearns, senior brand manager, said the aim of the changes was to capture consumers' attention. "We expect the relaunch to further drive repertoire purchase across the range," he added.
All the shampoos and conditioner variants are switching to 200ml tubes in a bid to create a united brand identity. The price is £1.99.
Marketing activity will take the form of TV and press advertising in women's magazines from June.
Steve Kearns, senior brand manager, said the aim of the changes was to capture consumers' attention. "We expect the relaunch to further drive repertoire purchase across the range," he added.
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