Portuguese beer brand Super Bock has had a Christmas makeover.
The festive look is being rolled out now across the brand’s four-pack format (rsp: £4.99), featuring a ‘knitted’ red background – inspired by the popularity of the Christmas jumper – with a white Christmas tree, snowflake and reindeer pattern.
The limited edition would appeal to shoppers looking for “premium world beers”, said UK distributor Brookfield Drinks.
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