Superdrug sales were up 6.6% year on year in the six weeks to 4 January, with same-store like-for-like sales up 5.1%, the health & beauty retailer has reported.
Online growth was particularly strong, with sales up 21% as customers took advantage of its relaunched Health & Beautycard VIP Rewards app on Superdrug.com.
Own-brand gifting sales reached record highs, boosted by the addition of four new ranges, with one gift set sold every second throughout December, according to the retailer.
Among stores, those on retail parks were the best-performing, while hair was one of the fastest-growing categories, reflecting demand for styling ahead of festive occasions and gifting electricals, it said.
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The fragrance and wellbeing categories also performed strongly, according to Superdrug.
“We’re proud of these results and want to thank our customers for their continued loyalty to Superdrug as we continue our mission to be as accessible as possible when it comes to high-quality beauty and health,” said Superdrug CEO Peter Macnab.
“I’d also like to thank our colleagues for their efforts to make Superdrug the best place to shop this Christmas.”
He said 2025 would be “an exciting year for us as we continue to enhance our in-store experience and invest in our Only At Superdrug product innovations and exclusives, to give customers reasons to keep returning”.
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