Tesco, Asda and Waitrose emerged clear winners over the Christmas period, with sales growths between 10% and 20% compared to the same period last year.
Sales across the grocery channel for the four weeks to December 25, 2004 were up 9.2%. Over 99% of shoppers visited a major supermarket in December, spending an average £267 across the month.
The Grocer’s exclusive TradeTrak market share data, compiled each month by ACNielsen, shows that Asda achieved the highest spend per visit at £41, ahead of Tesco and Sainsbury at £36.
The Christmas period also helped Tesco and Asda to achieve record shares of the market, with 29% and 17.1% respectively, according to the latest data by TNS Superpanel. This was aided by seasonal sales of non-foods.
• See Saturday’s issue of The Grocer (January 15, 2005) for more details of ACNielsen’s TradeTrak data.
Sales across the grocery channel for the four weeks to December 25, 2004 were up 9.2%. Over 99% of shoppers visited a major supermarket in December, spending an average £267 across the month.
The Grocer’s exclusive TradeTrak market share data, compiled each month by ACNielsen, shows that Asda achieved the highest spend per visit at £41, ahead of Tesco and Sainsbury at £36.
The Christmas period also helped Tesco and Asda to achieve record shares of the market, with 29% and 17.1% respectively, according to the latest data by TNS Superpanel. This was aided by seasonal sales of non-foods.
• See Saturday’s issue of The Grocer (January 15, 2005) for more details of ACNielsen’s TradeTrak data.
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